Our KatKin CLUCK Burger went VIRAL 🍔

What a week it’s been at KatKin HQ. We finally did the thing we’ve been talking about for ages — and it made headlines around the world!

Yep, we're talking about the KatKin CLUCK Burger. A burger, for humans, made from cat food. And not just any cat food, but our very own CLUCK (100% fresh chicken) and OINK (100% fresh pork) recipes, packed with 100% gently cooked, human-quality meat.

We’ve always been completely obsessed with our ingredients. It’s what drives us to make sure everything we give our cats is real and fresh. Nothing we wouldn’t eat ourselves. So when we found ourselves chatting with Michelin-starred, Gordon Ramsay-trained chef Alice, we knew it was time to take our obsession to the next level.

That’s when Alice Ostan stepped forward, ready to make our meaty dreams a reality. Fresh from the kitchen, Alice didn’t just want to make a burger. She wanted to create something that would stop people in their tracks. Something bold, unique and delicious. And that’s exactly what she did.

The CLUCK Burger is a crispy, golden panko-coated CLUCK patty, slathered in a creamy ricotta, parmesan and lemon spread, then topped with smoky OINK bacon jam. Served up in a soft ciabatta bun, piled high with fresh lettuce, sun-ripened tomatoes, ribbons of cucumber and finished off with a drizzle of hot honey. Drooooooool.

We took the same 100% fresh meat recipes we’ve been serving up to cats for ages and turned them into a gourmet burger. Why? Because we believe (no, we KNOW) cats deserve the same fresh, real meat that we eat. No weird ingredients, no mystery bits. Nothing that’s kept in a cupboard. 

Food so good, we’d eat it ourselves. And (spoiler) we did. And some of you did, too.

And then the burger went viral. From Fox News to The New York Post, everyone wanted a bite of the conversation about what cats really deserve on their plates...