Privacy Policy
1. Our approach to privacy
1.1 Anikin Ltd ("Anikin", "we", "our" or "us") is committed to protecting and respecting your privacy. This privacy policy ("Privacy Policy") sets out how we collect, store, process, transfer, share and use data that identifies or is associated with you ("personal information") and information regarding our use of cookies and similar technologies.
1.2 We operate a service, which we make available through our website at https://katkin.club/ (our "Website"), that allows you to design and order a personalised, fresh and perfectly portioned meal plan for your cat, using their age, weight, activity level and current body shape (our "Service").
1.3 This Privacy Policy applies to our Service. Please ensure that you have read this Privacy Policy and understood how we collect, store, use and disclose your personal information before accessing or using the Service.
2. Who is responsible for the use of your personal information
2.1 Anikin is the controller of the personal information we hold about you in connection with your use of the Service. This means that we determine and are responsible for how your personal information is used.
3. Personal information we collect from you when you use the service or communicate with us
3.1 We collect personal information that you voluntarily submit directly to us when you use the Service. This can include information you provide to us when you set up an account on the Service, fill in a form, quiz or survey on the Service, purchase a product, correspond with us by phone, e-mail or otherwise, subscribe to our mailing lists, newsletters or other forms of marketing communications, enter a competition or promotion through a social media channel or use some other feature of the Service.
3.2 We will indicate to you where the provision of personal information is mandatory or optional. If you choose not to provide personal information marked as mandatory, we may not be able to provide certain features of the Service to you or respond to your other requests.
3.3 The table at ANNEX 1 sets out in detail the categories of personal information we collect about you and how we use that information when you use the Service, as well as the legal basis which we rely on to process the personal information and recipients of that personal information.
4. Information we collect about you automatically
4.1 We also automatically collect personal information about how you access and use the Service, and information about the device you use to access the Service when you visit our Website, read our emails, or otherwise engage with us.
4.2 The table at ANNEX 2 sets out in detail the categories of personal information we collect about you automatically and how we use that information. The table also lists the legal basis which we rely on to process the personal information and recipients of that personal information. For more information on cookies and other tracking technologies we use to collect this information, please see Section 10 below.
4.3 We may link or combine the personal information we collect about you and the information we collect automatically. This allows us to provide you with a personalised experience regardless of how you interact with us.
4.4 We may anonymise and aggregate any of the personal information we collect (so that it does not directly identify you). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving the Service and developing new products and features. We may also share such anonymised and aggregated information with others.
5. Information we collect about you from third party service providers and partners
5.1 We also collect your personal data from third party sources, i.e. our service providers that provide operational assistance, email, marketing and analytics services, as well as financial and credit related services, payment services (including Apple Pay and Google Pay) and social media platforms. Information received from third parties will be checked to ensure that the third party either has your consent or are otherwise legally permitted or required to disclose your personal data to us.
5.2 The table at ANNEX 4 sets out in detail the categories of personal information we collect about you from such third parties and how we use that information.
6. Our legal basis for processing your personal data
6.1 We use the personal data that we collect from and about you only for the purposes described in this Privacy Policy or for purposes that we explain to you at the time we collect your information. Depending on our purpose for collecting your information, we rely on one of the following legal bases:
6.1.1 Contract - we require certain personal data in order to provide the goods and support the services you purchase or request from us;
6.1.2 Consent – in certain circumstances, we may ask for your consent (separately from any contract between us) before we collect, use, or disclose your personal data, in which case you can voluntarily choose to give or deny your consent without any negative consequences to you;
6.1.3 Legitimate interests – we will use or disclose your personal data for the legitimate interests of either Anikin or a third party, but only when we are confident that your privacy rights will remain appropriately protected. If we rely on our (or a third party's) legitimate interests, these interests will normally be to: operate, provide and improve our business, including our Website; communicate with you and respond to your questions; improve our Website or use the insights to improve or develop marketing activities and promote our products and services; detect or prevent illegal activities (for example, fraud); and/or to manage the security of our IT infrastructure, and the safety and security of our employees, customers, vendors and visitors. Where we require your data to pursue our legitimate interests or the legitimate interests of a third party, it will be in a way which is reasonable for you to expect as part of the running of our business and which does not materially affect your rights and freedoms; or
6.1.4 Legal obligation – there may be instances where we must process and retain your personal data to comply with laws or to fulfil certain legal obligations.
6.2 Annexes 1, 2 and 4 detail which legal basis we use for different categories of personal data.
7. How long will we store your personal information
7.1 We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of our legitimate business interests and satisfying any legal or reporting requirements.
7.2 To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and the applicable legal requirements.
7.3 In certain circumstances, we will need to keep your information for legal reasons after your account has been deleted. The specific retention periods depend on the nature of the information and why it is collected and processed and the nature of the legal requirement. For example: we keep your information when we have a legal obligation to do so such as, if a court order is received about your account, we would retained your data for longer than the usual retention period when an account is deleted; to deal with and resolve requests and complaints (for example, if there is an ongoing complaint with respect to a purchased item arriving damaged but you had deleted your account), and for litigation or regulatory matters (for example we would retain your information if there was an ongoing legal claim and the information was relevant to the claim. This information would be retained until the legal claim had been concluded).
8. Recipients of personal information
8.1 We may share your personal information with the following (as required in accordance with the purposes set out in Annexes 1 and 2):
(a) Service providers and advisors: we may share your personal information with third party vendors and other service providers that perform services for us or on our behalf, which may include providing professional services, such as legal and accounting services, mailing, email or chat services, fraud prevention, web hosting, or providing analytic services.
We have listed examples of specific service providers that we use in Annexes 1 and 2.
(b) Payments providers: we will also share certain personal information, such as your name, payment details and the amount payable by you for any purchases you make through our Service, with our payment service providers for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.
(c) Purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.
(d) Law enforcement, regulators and other parties for legal reasons: we may share your personal information with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements, including our Terms of Service; and/or (iii) exercise or protect the rights, property, or personal safety of KatKin, its users or others.
(e) Other persons: we may share your personal information with any other person if we have your consent to the disclosure (obtained separately from any contract between us).
9. Marketing and Advertising
9.1 From time to time we may contact you with information about our products and services, including sending you marketing messages and asking for your feedback on our products and services.
9.2 Most marketing messages we send will be by email. We may also send marketing messages to you via text. For some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you.
9.3 You can opt out of receiving marketing messages by ticking the appropriate box when you create an account and submit your details to personalise your cat's meal plan through the Service. You can also opt out later at any time by clicking on the unsubscribe link at the bottom of our marketing emails or by updating your preferences through your account on the Service.
9.4 If you opt out of receiving marketing messages, we will still need to send you service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices).
10. Storing and transferring your personal information
10.1 Security. We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage. All personal information we collect will be stored by our cloud hosting provider on secure servers. You should also take care to keep your login details secure and beware of scammers. Note that we will never send you unsolicited emails or contact you by phone requesting your account ID, password, credit or debit card information or national identification numbers.
10.2 International Transfers of your Personal Information. The personal information we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third-party service providers have operations. Your personal information may be processed outside of the UK / EEA including in the United States.
10.3 If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this Privacy Policy.
11. Rights for UK and EEA users
11.1 If you are accessing our Service from the UK or EEA, in accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold:
(a) Right of access. The right to obtain access to your personal information along with certain related information.
(b) Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
(c) Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.
(d) Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
(e) Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.
(f) Right to withdraw consent. If you have provided consent for the processing of your personal information, you have the right to withdraw your consent. If you withdraw your consent, this will not affect the lawfulness of our use of your personal information before your withdrawal.
11.2 You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal information, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.
11.3 If you wish to exercise one of these rights, please contact us using the contact details at the end of this Privacy Policy. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
11.4 You also have the right to lodge a complaint to your local data protection authority. If you are based in the European Union, information about how to contact your local data protection authority is available here. If you are based in the UK, information about how to contact your local data protection authority is available here.
12. Cookies and similar technologies used on our website
12.1 We and our third-party service providers automatically collect information about you when you use our Service, as further described in ANNEX 2. We typically collect this information through tracking technologies including cookies, pixels and embedded scripts (collectively "cookies").
12.2 Cookies are small data files that are placed on your computer or mobile device when you visit a website. Website owners can use cookies for a variety of reasons that can include enabling their websites to work (or work more efficiently), providing personalised content and advertising, and creating website analytics.
12.3 Cookies set by the website owner (in this case, Anikin) are called "first party cookies". Only the website owner can access the first party cookies it sets. Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and social sharing). The parties that set these third party cookies can recognise your device both when it visits the website in question and also when it visits other websites that have partnered with them.
12.4 We use first party and third party cookies for several reasons. Some cookies are required for technical reasons that are strictly necessary for our website to operate, and we refer to these as "essential" cookies. Other cookies also enable us to provide website functionality, or to enhance visitors' experience on our Website by providing them with personalised content and advertising. This is described in more detail below.
12.5 We use the following types of cookies:
(a) Strictly necessary cookies. These are cookies that are required for the essential operation of our Website such as to authenticate users and prevent fraudulent use.
(b) Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
(c) Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
(d) Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
12.6 The specific cookies we use are set out in more detail in ANNEX 3.
12.7 Other than strictly necessary cookies, we will only use cookies to the extent that you give us your consent to do so. You have the right to decide whether to accept or reject cookies that are not strictly necessary. If you do not wish to receive cookies at all, most browsers will also allow you to change your cookie settings to reject all cookies. Please note that if you choose to refuse cookies you may not be able to use the full functionality of our Service. These settings will typically be found in the "options" or "preferences" menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the "Help" option in your browser for more details.
(b) Cookie settings in Firefox
(c) Cookie settings in Safari and iOS
(d) Cookie settings in Internet Explorer
12.8 If you only want to limit third party advertising cookies, you can turn such cookies off by visiting the following links (please bear in mind that there are many more companies listed on these sites than those that drop cookies via our Website):
(a) Your Online Choices (http://www.youronlinechoices.com/)
(b) Network Advertising Initiative (http://www.networkadvertising.org/)
(c) Digital Advertising Alliance (http://www.aboutads.info/consumers)
13. TRACKING TECHNOLOGIES USED IN OUR EMAILS
13.1 Our emails may contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email. This helps us measure the effectiveness of our marketing email campaigns, make the emails we send to you more relevant to your interests and to understand if you have opened and read any important administrative emails we might send you.
13.2 Most popular email clients will allow you to block these pixels by disabling certain external images in emails. You can do this through the settings on your email client – these generally give you the option of choosing whether emails will display "remote images", "remote content" or "images" by default.
13.3 Some browsers also give you the option of downloading and installing extensions that block pixels and other tracking technologies.
14. INTEREST BASED ADVERTISING
14.1 We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history and use of the Website. We may share, or we may permit third party online advertising networks, social media companies and other third party services to collect information about your use of the Website over time so that they may play or display ads on the Website, on other websites, apps or services you may use (including Facebook), and on other devices you may use.
14.2 Typically, but not always, this information is collected through cookies and similar tracking technologies. These third parties may collect, or we may share, mobile identifiers, such as the ID for Advertising for iOS (IDFA), Google Advertising ID, as well as your device's IP address, information about other applications on your device, your location, information about your use of the Website, email address or hashed data and information about which advertisements you have seen or clicked on.
14.3 We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
14.4 We may also use certain forms of display advertising and other advanced features through Google Universal Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.
14.5 We and our third-party partners may also link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you are logged in to the Website. We may also work with third party partners who employ tracking technologies, or the application of statistical modelling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as user ID) with third party advertising partners to help recognise you across devices. We and our partners can use this cross-device linkage to serve interest-based advertising and other personalised content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.
14.6 You may be able to limit the use of these identifiers for interest-based advertising on a particular device through the settings on your device by selecting "limit ad tracking" (iOS) or "opt out of interest based ads" (Android). You may also be able to opt-out of some, but not all, interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
14.7 To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit:
(a) the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices;
(b) the DAA’s resources at www.aboutads.info/choices; and/or
(c) Your Online Choices at www.youronlinechoices.eu.
14.8 Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt you out from receiving interest-based ads on that specific browser or device, but you may still receive interest-based ads on your other devices. You would need to perform the opt-out on each browser or device you use.
14.9 Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or devices, or use another operating system, you will need to opt-out again.
14.10 Please note that opting out of interest-based advertising does not mean you will no longer see advertising on your device – it just means that adverts may no longer be tailored to your interests.
15. Links to third party sites
15.1 The Service may, from time to time, contain links to and from third party websites, including those of other users, our partner networks, advertisers, partner merchants, news publications, retailers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
16. Our policy towards children
16.1 The Service is not directed at persons under 18. We do not knowingly collect or solicit personal information from any persons under the age of 13. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us at meow@katkin.com .
17. Changes to this policy
17.1 We may update this Privacy Policy from time to time in response to changing legal, regulatory, technical or business developments and so you should review this page periodically. When we change this Privacy Policy in a material way, we will take appropriate measures to inform you, consistent with the significance of the changes we make.
17.2 When we change this Privacy Policy, we will update the "last modified" date at the end of this Privacy Policy.
18. Notice to you
18.1 If we need to provide you with information about something, whether for legal, marketing or other business-related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on the Service. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this privacy policy.
19. Contacting us
19.1 Please contact meow@katkin.com if you have any questions, comments and requests regarding this Privacy Policy.
19.2 You can also contact our data protection officer using the following e-mail address: data-protection@katkin.com
19.3 This Privacy Policy was last modified on 23 October 2024.
Annex 1 - Personal information you provide to us
| Category of personal information | How we may use it | Legal basis for the processing | Recipients of Personal Data |
|---|---|---|---|
| Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information to communicate with you, including sending service-related communications. | The processing is necessary for the performance of a contract with you. | |
| Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We also use this information to set up and authenticate your account. | The processing is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you. | |
| Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information to process any orders that you make by using the Service. | The processing is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you. | |
| Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We use this information to facilitate the shipment of pet food ordered through the Service. | The processing is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you. | |
| Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We use this information to tailor how the Service is displayed to you (such as the language in which it is provided to you). | The processing is necessary for our legitimate interest, namely adapting the Service so that it is more relevant to our users. | |
| Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information to deal with enquiries and complaints made by or about you relating to the Service. | The processing is necessary for our legitimate interests, namely administering the Service, and for communicating with you effectively to respond to your queries or complaints. | |
| Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information to send you marketing communications in accordance with your preferences. | The processing is necessary for our legitimate interests, namely sending you marketing communications relating to our own products that are similar to those you have bought or in which you have expressed an interest.] | |
| Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information when you choose to participate in promotions or contests that we run. We ask those who enter into promotions or contests to provide this information so that we can contact you in relation to the promotion or contest, for example, we will notify you if you win a prize. | The processing is necessary for our legitimate interests, namely administering the promotion or contest, and for communicating with you in relation to such promotions or contests. | |
| Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address. | We may use this information to contact you when you provide us with feedback, for example, when you participate in online surveys. We use such information in order to administer and improve the Service. | The processing is necessary for our legitimate interests, namely administering the promotion or contest, and for communicating with you in relation to such promotions or contests. | We will only use your personal information in this way to the extent you have given us consent to do so. |
| Information about your cat. We collect information you provide to us about your cat. | We use this information to provide you with features of the Service, including tailoring the cat food we recommend for your cat. | The processing is necessary for the performance of a contract and to take steps prior to entering into a contract. | We share this information with software tools, to provide you with a tailored service. |
| Information about your cat. We collect information you provide to us about your cat. | We use this information to tailor the marketing communications we send to you in accordance with your preferences. | The processing is necessary for our legitimate interests, namely sending you marketing communications in relation to our products. | |
| Information about the cat’s environment and caretaker(s) that affect the health and well-being of the cat | We use this information to tailor the marketing communications we send to you in accordance with your preferences. | The processing is necessary for our legitimate interests, namely sending you marketing communications in relation to our products. | |
| Information about the cat’s environment and caretaker(s) that affect the health and well-being of the cat | We use this information to run health assessments about your cats. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We share this information with software tools, to provide you with a tailored service. |
| Information about the cat’s environment and caretaker(s) that affect the health and well-being of the cat | We may use this information to generate digital reports that compare your cat to aggregate data from other user's results. We use such information to advise if your household is, for example, bigger or smaller than average. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We share this information with software tools, to provide you with a tailored service. |
| Information about the cat’s environment and caretaker(s) that affect the health and well-being of the cat | We may use this information for studies into cat health and the development of digital health reports. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this anonymised information with third parties taking part in the study. |
| Information you provide to us about your cat | We may anonymise this information and use this information in a research publication, public-facing content, or a digital health report. | The processing is necessary for our legitimate interest, namely protecting customer data through anonymisation in order to then use the anonymised records to develop knowledge and research. | We may share this information with public readers. |
| Information you provide to us about your cat | We may anonymise this information and share with a third-party service provider for research and development purposes. | The processing is necessary for our legitimate interest, namely protecting customer data through anonymisation in order to then use the anonymised records for research and development. | We may share this information with a third-party service provider. |
| Comments and opinions. When you contact us directly, e.g. by email or phone, we will record your comments and opinions. | We may use this information to address your questions, issues and concerns. | The processing is necessary for our legitimate interests, namely communicating with users and responding to queries, complaints and concerns. | We may share this information with marketing tools. |
| Comments and opinions. When you contact us directly, e.g. by email or phone, we will record your comments and opinions. | We may use this information to create new products and features available through the Service or otherwise improve the Service. | The processing is necessary for our legitimate interests, namely developing and improving the Service. | |
| The processing is necessary for our legitimate interests, namely developing and improving the Service. | We may use this information to process the payments you make or receive through the Service. | The processing is necessary for the performance of a contract. | We may share this information with Stripe and other payment services providers we may use, so that you can make payments through the Service. |
| The processing is necessary for our legitimate interests, namely developing and improving the Service. | We use this information to facilitate transactions. | The processing is necessary for the performance of a contract. | |
| The processing is necessary for our legitimate interests, namely developing and improving the Service. | We use this information to provide customer support. | The processing is necessary for our legitimate interests, namely administering the Service and providing customer support. | |
| The processing is necessary for our legitimate interests, namely developing and improving the Service. | We use this information to detect and prevent fraud. | The processing is necessary for our legitimate interests, namely the detection and prevention of fraud to protect us and our customers. | |
| Information received from third parties, such as social networks. If you interact with the Service through a social network, we may receive information from the social network such as your name, profile information, user ID, and any other information you permit the social network to share with third parties. The data we receive is dependent on your privacy settings with the social network. | We may use this information when you choose to participate in promotions or contests that we run. We collect this information so that we can contact you in relation to the promotion or contest, for example, we will notify you if you win a prize. | The processing is necessary for our legitimate interests, namely administering the promotion or contest, and for communicating with you in relation to such promotions or contests. | We may share this information with marketing tools. |
| Your preferences, such as preferences set for notifications, marketing communications, how the Service is displayed and the active functionalities on the Service. | We use this information to provide notifications, send news, alerts and marketing communications and provide the Service in accordance with your choices. | The processing is necessary for our legitimate interest, namely ensuring the user receives the correct marketing and other communications, and that this is displayed in accordance with the user's preferences. | We may share this information with marketing tools. |
| Your preferences, such as preferences set for notifications, marketing communications, how the Service is displayed and the active functionalities on the Service. | We use this information to ensure that we comply with our legal obligation to send only those marketing communications to which you have consented. | The processing is necessary for compliance with a legal obligation to which we are subject. |
Annex 2 - Personal Information Collected Automatically
| Category of personal information | How we may use it | Legal basis for the processing | Recipients of Personal Data |
|---|---|---|---|
| Your IP Address | We may use this information to localise features of the Service. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with marketing tools |
| Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. | We may use information about how you use and connect to the Service to present the Service to you on your device. | The processing is necessary for our legitimate interests, namely to tailor and present the Service to our users. | We may share this information with marketing tools |
| Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. | We may use this information to determine products and services that may be of interest to you for marketing purposes. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with marketing tools |
| Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. | We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with marketing tools |
| Category of personal information How we may use it Legal basis for the processing Recipients of Personal Data Your IP Address We may use this information to localise features of the Service. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. We may use information about how you use and connect to the Service to present the Service to you on your device. The processing is necessary for our legitimate interests, namely to tailor and present the Service to our users. We may share this information with marketing tools We may use this information to determine products and services that may be of interest to you for marketing purposes. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Log files and information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to the Service. This information can include details about the type of device, Internet service provider, platform type, device type, date and time stamp, a unique ID (that allows us to uniquely identify your browser, mobile device, or your account), operating systems, browsers and applications connected to the Service through the device, your mobile network, your IP address and your device’s telephone number (if it has one). When you access our Service from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address. | We may use information about how you use and connect to the Service to present the Service to you on your device. | The processing is necessary for our legitimate interests, namely to tailor and present the Service to our users. | We may share this information with Amazon Web Services, and other cloud providers we use, so that we can monitor and fix issues related to our online platform. In addition, we may also share this information with Google, Segment, and other analytics platforms we use, in order to analyse how you use our online platform. |
| Category of personal information How we may use it Legal basis for the processing Recipients of Personal Data Your IP Address We may use this information to localise features of the Service. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. We may use information about how you use and connect to the Service to present the Service to you on your device. The processing is necessary for our legitimate interests, namely to tailor and present the Service to our users. We may share this information with marketing tools We may use this information to determine products and services that may be of interest to you for marketing purposes. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Log files and information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to the Service. This information can include details about the type of device, Internet service provider, platform type, device type, date and time stamp, a unique ID (that allows us to uniquely identify your browser, mobile device, or your account), operating systems, browsers and applications connected to the Service through the device, your mobile network, your IP address and your device’s telephone number (if it has one). When you access our Service from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address. | We may use this information to determine products and services that may be of interest to you for marketing purposes. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with Amazon Web Services, and other cloud providers we use, so that we can monitor and fix issues related to our online platform. In addition, we may also share this information with Google, Segment, and other analytics platforms we use, in order to analyse how you use our online platform. |
| Category of personal information How we may use it Legal basis for the processing Recipients of Personal Data Your IP Address We may use this information to localise features of the Service. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Information about how you access and use the Service. For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our Website, the Website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. We may use information about how you use and connect to the Service to present the Service to you on your device. The processing is necessary for our legitimate interests, namely to tailor and present the Service to our users. We may share this information with marketing tools We may use this information to determine products and services that may be of interest to you for marketing purposes. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. We will only process your personal information in this way to the extent that you give us your consent to do so. We may share this information with marketing tools Log files and information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to the Service. This information can include details about the type of device, Internet service provider, platform type, device type, date and time stamp, a unique ID (that allows us to uniquely identify your browser, mobile device, or your account), operating systems, browsers and applications connected to the Service through the device, your mobile network, your IP address and your device’s telephone number (if it has one). When you access our Service from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address. | We may use this information to monitor and improve the Service and business, resolve issues and to inform the development of new products and services. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with Amazon Web Services, and other cloud providers we use, so that we can monitor and fix issues related to our online platform. In addition, we may also share this information with Google, Segment, and other analytics platforms we use, in order to analyse how you use our online platform. |
Annex 3 - Cookies
| Third party | Product | Persistant / Session | Purposes/ Additional Information |
|---|---|---|---|
| Klaviyo | Klaviyo | Session | Track email performance including open rates and click rates, to enable us to improve our email performance and provide the relevant content. |
| Google analytics | Persistent & Session | Google Analytics uses cookies to collect data that helps us understand how people are using the KatKin site and where they came from. We use this information to identify how and where we can improve the customer experience. | |
| Adwords & Double click | Session | Conversion and remarketing cookies used to track, report and optimise our marketing on Google platforms. | |
| Tag Manager | Persistent & Session | Tag Manager cookies track user behaviour on the website and enable us to manage cookies and their performance. | |
| Facebook Pixel | Session | Facebook use cookies to track paid advertising activity and/or measure the performance of our website. We use the information collected by these cookies to help us determine where our ads will be most effective and to improve targeting. The information collected through these cookies is anonymous and does not identify individuals or their details. | |
| Facebook connect | Persistent | We use Facebook Connect to track Facebook behaviour across our website. The data is anonymous. | |
| Hotjar | Hotjar | Session | HotJar is used to better understand how site visitors use the website. The data is anonymous. |
| Shopify | Shopify | Persistent & Session | Our site uses Shopify to support certain website functionality. Shopify cookies support data collection as well as marketing performance data. |
| Elevio | Dixa | Session | Dixa is used by our Customer Experience team to respond to customer queries. |
| Digital window | AWIN | Session | We use AWIN to track sales delivered by third parties, enabling us to report on performance and optimise. |
| Segment | Segment.io | Session | Segment is used to support data analysis across all our marketing and website platforms. |
| NextDoor | NextDoor | Session | Cookies track visitors coming from Nextdoor and reports on sales. |
| Mention me | Mention Me | Session | Mention Me uses cookies to collect data to operate our customer referral programme. Learn more about Mention Me's cookies here. |
| Hyros | Hyros | Session | Hyros uses cookies to collect data that helps us track paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective and to improve targeting. |
| TikTok | TikTok | Session | TikTok uses cookies to collect data that helps us track paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective and to improve targeting. |
Annex 4 - PERSONAL INFORMATION COLLECTED FROM THIRD PARTIES SERVICE PROVIDERS
| CATEGORY OF PERSONAL INFORMATION | HOW WE MAY USE IT | LEGAL BASIS FOR THE PROCESSING | RECIPIENTS OF PERSONAL DATA |
|---|---|---|---|
| Data from cat health and activity monitoring devices. This includes the cat’s behavioural and physical activity data, contact information such as your first name, last name, address, phone number and e-mail address, any information you provide to us about your cat, and information about the cat’s environment and caretaker(s) that affect the health and well-being of the cat. | We may use this information for studies into cat health and the development of digital health reports. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with third parties taking part in the study. |
| Data from the cat’s veterinarian, hospital, trainer, breeder, groomer, or other professionals involved in maintaining the cat’s lifestyle and wellbeing, with the consent of the cat’s caretaker. This includes the cat’s clinical, health, and wellness data, contact information such as your first name, last name, address, phone number and email address, any information you provide to us about your cat, and information about the cat’s environment and caretaker(s) that affect the health and well-being of the cat. | We may use this information for studies into cat health and the development of digital health reports. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with third parties taking part in the study. |
| Data from survey tools developed and validated by third parties, such as research universities. This includes the cat’s health and wellness data, contact information such as your first name, last name, address, phone number and email address, any information you provide to us about your cat, and information about the cat’s environment and caretaker(s) that affect the health and well-being of the cat. | We use this information to run health assessments about your cats. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We share this information with software tools, to provide you with a tailored service. |
| Data from survey tools developed and validated by third parties, such as research universities. This includes the cat’s health and wellness data, contact information such as your first name, last name, address, phone number and email address, any information you provide to us about your cat, and information about the cat’s environment and caretaker(s) that affect the health and well-being of the cat. | We may use this information to generate digital reports that compare your cat to aggregate data from other user's results. We use such information to advise if your cat has, for example, a better or worse overall quality of life than average. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We share this information with software tools, to provide you with a tailored service. |
| Data from survey tools developed and validated by third parties, such as research universities. This includes the cat’s health and wellness data, contact information such as your first name, address, last name, phone number and email address, any information you provide to us about your cat, and information about the cat’s environment and caretaker(s) that affect the health and well-being of the cat. | We may use this information for studies into cat health and the development of digital health reports. | We will only process your personal information in this way to the extent that you give us your consent to do so. | We may share this information with third parties taking part in the study. |