
In-Home Taste Panel: How We Learn What Cats Really Enjoy
Find out more about our In-Home Taste Panels — how we understand what cats genuinely enjoy in the real world, at breakfast, dinner and all the moments in between.



Find out more about our In-Home Taste Panels — how we understand what cats genuinely enjoy in the real world, at breakfast, dinner and all the moments in between.

A happy cat is one whose environment lets them be… well, a cat. Let’s break down what that really means.

While cats may feel completely unknowable at times, their happiness actually comes down to a few surprisingly simple things.

From making biscuits like a dough pro to belly flops, these are the ten unmistakable signs your cat is truly happy

A festive foodie world-first unlike anything you’ve seen (or tasted) before.

Here are the festive traditions you can start with your cat to make the season extra special.

We put 900 of your cats on a billboard-on-wheels, then hit the streets of London

Here are some of the ways your cat says I love you (and some top tips on how to show it back).

Read on to find out how to recognise, treat and prevent colds and keep your cat feeling their best year-round.

Think snacks, snuggles and ignoring all responsibilities for the evening. Read on for our ultimate guide.

Grab your pumpkin-spiced latte and uncover the science behind your cat’s freakishly good superpowers

Meet the team’s very own fluffy little scholars, who prove cuteness > common sense