KatKin vs Sheba: What’s the Best Food for My Cat?

We want the best for our cats. This includes their food. But when you’re faced with hundreds of options, how do we know what food will help our cats live long, happy lives? and which might be doing more harm than good?

Some foods are just better than others. (that’s us.) But how do you choose?. Here, we’ll be comparing our own Katkin fresh cat food to Sheba, one of the most popular cat food brands available, to find out which is the better choice.

Spoiler alert: it’s KatKin. But keep reading to learn why.

Cats are obligate carnivores. This means that they are designed to eat 100% meat. They don’t need any vegetables, carbohydrates or fibre in their diets. And they actually struggle to digest them. Which can lead to more, bigger, and smellier poops and other issues. The best diet for your cat is a high-protein, high moisture diet like KatKin. A diet made from 100% human-quality meat will keep your cat happy and healthy.

Have you ever wondered why so many wet cat foods are stored in the cupboard and not the fridge? Many brands use extreme processing, too many preservatives, and high-heat cooking to give their food a longer shelf life. The result? Lost nutrients.

At KatKin, we don’t make wet, dry or raw cat food. We make fresh food. The difference? It’s 100% human-quality meat, gently cooked in its own juices to lock in nutrition. Then we freeze it to stay fresh without needing preservatives. This means that our fresh food contains more meat than any other brands. Giving your cat all that protein and moisture they need to thrive.

Let’s take a look at KatKin versus some of Sheba’s most popular recipes.

Sheba's Fine Flakes with Chicken contains just 7.7% protein. Which comes from the 'Meat and Animal Derivatives 'making 42% of the recipe. Those derivatives are 'including 4% chicken'. Catch that? Only 4% of this recipe is actually chicken. They also list ‘various sugars’ as an ingredient.

Compare that to KatKin’s Cluck recipe. Cluck contains 100% gently-cooked chicken thigh, liver, and heart, along with the KatKin Nutrient Mix. One pouch of Cluck contains 16.3% of protein and 6.8% of fat, which is the most digestible source of energy, and vitamins to help give your cat more energy, a healthier coat and a strong immune system.

Sheba cat food isn’t formulated with grains although in the Select Slices in Gravy with Chicken, there is something called Derivatives of Vegetable Origin. That famously delicious ingredient.

Sheba recommends feeding your cat 3-4 pouches of their food a day (more if they’re pregnant or nursing). One box of 40 Fine Flakes with Chicken costs approximately £16. If your cat eats 4 pouches a day, that means £1.60 a day. But with the lack of meat and protein content in these saches, your cat will probably ask for more. That means more waste. And a smellier litter tray.

When serving KatKin, you only need to serve 2 trays – they are perfectly portioned to make sure your cat gets all of the calories and nutrients they need every day. Not only is feeding KatKin more convenient for you, it also uses less packaging. That's a win for the environment. While KatKin starts at £1.89 a day, the professionally personalised formulation, along with the convenience of it being delivered to your door, means happier, less hungry cats.

Sheba recommends feeding between 3 and 4 pouches a day depending on the weight and size of your cat.

Sheba isn’t the worst cat food available on the market. It doesn’t contain unnecessary grains and other fillers. However, it’s not the best either. That title belongs to us.

Sheba is owned by Mars Inc, a large umbrella company that owns many other cat food brands as well as many different food brands for people. Because of this, they don’t have your cat’s health at the forefront of their mind. That means the care and quality might not be what you’d like.

KatKin puts cat lives over shelf life. Our 100% human-quality meat cat food is delicious. And keeps cats happy, healthy and playful.

Sheba is owned by Mars Inc who also own the other cat food brands, Whiskas, Royal Canin, Iams, and Crave. They’re also known for their human food products such as Mars bars, Milky Way bars, M&M's, Dolmio sauces, and Uncle Ben’s rice – not focused on your cat’s health at all.

There’s no doubt about it – KatKin is the better brand for your cat. Our fresh cat food offers maximum nutrition and replicates what cats would eat in the wild. Cat life over shelf life. And proven science over quick marketing tactics. 

Sheba is one of the brands that most KatKin cat parents switch from. And we know why. 100% human-quality meats, gently cooked, free from preservatives, and perfectly portioned for less than the price of your daily coffee.

And with some excellent benefits:

• Better digestion 

• More energy

• More playfulness

• Shinier and thicker coat

• Fewer hairballs

• Easy weight management

KatKin's fresh cat food is personalised to your cats. That means less waste -- for the bin and the litterbox. Rather than buying multipacks and throwing away flavours your cat doesn't like, KatKin lets you choose exactly what they love. Every time.

Shop our range of delicious fresh cat food and learn more about why your cat thinks you should choose fresh cat food.